Cold calling is the best way to tap into the hidden job market in 2020.
Is cold calling worth the effort?
Why do applicants avoid cold calling?
What is the hidden job market?
The hidden job market refers to unadvertised and non existing jobs. This covers 60 to 80% of jobs.
Tap into the hidden job market by cold calling
- Despite this high percentage of jobs, most applicants only rely on online advertised jobs. And they do not pay attention to the hidden job market or cold calling.
- Your chances of succeeding in finding the right job are much higher when exploring the hidden job market. This is due to no competition.
- Even jobs that are usually advertised online can be filled before being advertised, through the hidden job market.
- Employers spend time, effort and money on advertising for a new job opening. So, if they find the right person, without having to advertise, they will hire this person.
- Don’t hesitate to negotiate a higher starting salary. As you would be the only candidate.
Tips to explore the hidden job market by cold calling
- Cold calling shows that you take the initiative and you don’t wait for a job to be advertised online.
- Target companies in the industry that you are in or you want to be in.
- Cold call these companies directly, after you research these companies.
- Research companies online.
- Calling companies directly can be very rewarding.
- Don’t be discouraged. Even if you are not comfortable.
- Start increasing the number of cold calls each day.
- It becomes easier as you practice and make more calls. The whole job search process can be very stressful. Keep in mind that practice makes perfect.
- Start with the major players in the industry.
- Obtain contact details from business listings, internet listings and company websites. Contact the senior managers at those companies.
- Also see job interview coaching and salary negotiation coaching
- If a manager says that they don’t have any openings, ask them if they expect to have any openings in the future. Also ask them if they know any other companies that may be hiring. You’d be surprised at the number of people who will help refer you.
- Due to the high cost of advertising and going through recruiters, many companies only post job openings on the company website. So, check company websites in the industry that interests you. Also, check the links on those websites, as they are usually related.
- Also see I hate cold calling.
More reasons to focus on cold calling
- If you cold call a company while they are deciding to create a position, you may be the only applicant. And they may hire you, which is another advantage.
- A senior manager may create new positions for talented individuals who have contacted them through a cold call.
- Finding a job by cold canvasing may not be as quick as finding an advertised job. But it is more rewarding, as the success rate is higher. This is due to no competition compared to 300 applicants per advertised job.
- Also see cold cover letter sample.
Another way to tap into the hidden job market
- See networking and how to explore this method. Also see COVID-19 job search tips and COVID-19 virtual interview tips.
Why do applicants avoid cold calling
- Because they find it easier and quicker to apply for advertised jobs. However, they don’t take into account the low competition with unadvertised jobs.
Check out my professional resume writing services. I assist clients worldwide, including clients from USA, Canada, Australia, Germany, Denmark, Brazil, UK and Japan. Also see my salary negotiation training. And call me on +61 417 063 668.
This article was updated on June 21, 2020.
KMD-solutions is based in Sydney, NSW, Australia